For immediate release:
April 25, 2008
Anti-Spyware Coalition Aims to Address Behavioral Targeting
Washington D.C. -- The Anti-Spyware Coalition (ASC) has created a new internal working group to review the ASC’s current working reports in the context of new behavioral targeting practices. Members will consider whether revisions to current working reports or additional best practices are necessary. At a recent ASC meeting, members agreed to review the privacy concerns that rise out of partnerships between behavioral targeting advertising companies and ISPs, where all, or substantially all, user Web traffic is passed to advertisers in order to allow them to engage in targeted advertising.
Consumer groups and many in the anti-spyware industry have raised concerns over the privacy implications of behavioral targeting, especially in cases where ISPs partner with targeting companies in order to give access to a user's entire traffic stream with little or no notice and consent. Many of these practices are 'borderline' acceptable practices that avoid detection by anti-spyware products, according to industry players. ASC members believe that further exploration into the issue is warranted.
About the Anti-Spyware Coalition: The Anti-Spyware Coalition (ASC) is a group dedicated to building a consensus about definitions and best practices in the debate surrounding spyware and other potentially unwanted technologies. Composed of anti-spyware software companies, academics, and consumer groups, the ASC seeks to bring together a diverse array of perspective on the problem of controlling spyware and other potentially unwanted technologies.